Extreme weather events are becoming more frequent, intense, and costly. In 2024 alone, global natural disasters resulted in an estimated $368 billion in economic losses, with 60% of these losses uninsured, highlighting a substantial protection gap (Insurance Business).

At the close of 2024, there were nearly 4,000 FDIC-insured banks in the U.S. Most offer a range of similar solutions. Even rates and terms tend not to vary dramatically. So, what differentiates one bank from another? What makes a bank feel more than simply a checking or savings?